GroundSwell Diagnostics

GroundSwell Diagnostics provides diagnostics survey tools to help entrepreneurs and business owners build sustainably successful companies. The tools have been time-tested for over 30 years and proven effective in hundreds of companies. They measure organizational and management effectiveness and offers an understanding of a company’s specific strengths and limitations, as well as identifies opportunities to improve. The survey results provide Owner-Managers with a strategic roadmap, actionable recommendations, and a baseline from which to plan improvements and track progress over time towards achieving their goals.

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Dr. Flamholtz and Dr. Randle Dr. Eric Flamholtz

Dr. Eric Flamholtz is the author of Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm, Corporate Culture Management, and co-author of The Inner Game of Management, and Changing the Game: Managing Organizational Transformations of the First, Second, and Third Kinds. He is also President of Management Systems Consulting Corporation, which he co-founded in 1978, and Professor Emeritus (Recalled) at UCLA's Anderson School of Management.

His work has helped hundreds of organizations make successful transitions at different stages of growth and development. His clients have included IBM, Starbucks Coffee Company, Amgen, Neutrogena, PIMCO, and many others. Since 1976, he has done executive coaching for hundreds of executives, including founders of entrepreneurial firms and CEOs of established companies in a wide variety of industries, including financial, retail, and healthcare. He did extensive coaching for the senior leaders at Starbucks (including Howard Schultz) during their rapid growth years.

Eric has written several books and has been published in more than 100 articles. He is generally regarded as the thought leader in the field of Human Resource Accounting, which he helped pioneer. His book Growing Pains, now in its fourth edition, has been published in many languages including Chinese, Japanese, German, Spanish, and others, and is considered the seminal book in the field of entrepreneurial transitions (organizational scale up) to professional management.

Dr. Yvonne Randle

Dr. Yvonne Randle is the co-author of The Inner Game of Management, Changing the Game: Managing Organizational Transformations of the First, Second, and Third Kinds, and Growing Pains (3rd Edition), and the Vice President of Management Systems Consulting Corporation.

Dr. Randle has broad experience in helping organizations successfully make the transition from one stage of development to the next. Working with individuals and teams, ranging from middle managers to CEOs, Dr. Randle helps executives develop the skills necessary to excel. Her expertise includes facilitating the strategic planning process, helping companies manage their corporate cultures, and assisting firms in developing effective organizational structures and performance management systems. She has served as a consultant to firms of all sizes - from entrepreneurships to Fortune 500 companies.

Dr. Randle has served as a lecturer in the MBA program of the University of California, Los Angeles and is a frequent instructor in Executive Education Programs at UCLA's Anderson School. She received her Ph.D. in management from UCLA's Anderson Graduate School of Management and a Master's Degree in public health from UCLA. Dr. Randle earned her undergraduate degree from Stanford University.


GroundSwell is the parent company of GroundSwell Diagnostics, the GroundSwell Institute, GroundSwell Advisors, and GroundSwell Capital. Together, these component parts create a uniquely integrated, one-of-a-kind platform that is a Destination for Owner-Managers.

We know that many things go into building a successful business. This is why GroundSwell has created a purpose-built, Owner-Manager Support Organization that offers business owners all of the resources and support necessary to achieve their goals...including capital…all in one place.

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